Opinion: why redesign the design?

01 August 2013 / ,

More and more in my design-blog feed I see that some designer has re-imagined an existing design or product. Yes, vaguely interesting and amusing, but why? Why do they do it? I’m assuming they love the product, site, or service; but is the best way to get their attention by redesigning their already good (usually great) design? I think not. And as the trend grows I can only think about what original and more provoking designs these designers could be creating in their time instead. The one thing time will tell is that originality trumps flattery and that there’s a lot more a designer can give to the world than a copy of a copy. So with that in mind I leave you with what Instagram for iOS 7 looks like in this designers head, here.