• The Guild, Sprouse Event Installation

The Guild is Good

18 September 2012 / ,

AIGA’s fall event season opener was headed by the founders of The Guild, a Brooklyn based “design and build collective” creating various space environments for a range of clients. Admittedly, going into the event I had no idea what the Guild did or what they’d be presenting. All I knew was that I got in for free. Pre-event waiting, I wasn’t sure what to expect, but the presenter had boundless energy and passion … and it continued into the presentation. Jeffrey Hatfield presented a great story of how the Guild became the Guild, through grit and apparent good luck they landed Apple as a client after three weeks and it’s been big names and spectacular work ever since. Fun and inspiring, it’s easy to learn something from the Guild. http://guildisgood.com